Age UK Brighton & Hove works directly with older people and we are committed to using this experience to raise public awareness and improve the lives of older people.

Older man

We achieve this by

  • Influencing the news agenda – working with the press and Age UK nationally to highlight how the lives of older people can be improved
  • Influencing MPs and peers – promoting legislation, commenting on proposed legislation and encouraging discussion of the important issues
  • Influencing policy-makers and opinion formers by getting involved with specific campaigns such as the provision of care

We also campaign to raise awareness of the threats against quality of life and on age discrimination at work.

We also want to raise awareness that fun and creativity in later life is just as important for older people as it is for youngsters – and of course the ongoing fight against pensioner poverty.