Our aims
Age UK Croydon aims to ensure that the needs of all older people are best met and to promote an understanding of their contribution, independence, dignity and status within the London Borough of Croydon.
Caring
We act with understanding, sensitivity and respect in our dealings with older people and with each other. Expectations of confidentiality and equal opportunity flow from this, together with our commitment to involve users.
Effectiveness
We make good use of available resources to achieve our purpose to make a positive difference in the lives of older people.
Enabling
We help older people to achieve for themselves what they want in their lives, by working alongside them in the pursuit of their own objectives.
Innovation
We strive to identify new and changing needs and to look for novel and creative ways to address them.