Age needs one voice. Now it has:
Age UK is the new force combining Age Concern England and
Help the Aged in England.
The new force combining &
Cause related marketing (CRM) is a mutually beneficial way in which you, as our corporate partner, can help us to provide continuing vital support to older people whilst also fulfilling your own marketing and publicity objectives.
Consumers are becoming more discerning about the companies that they choose to deal with. The rising number of ‘ethical shoppers’ means that it is increasingly important for companies to align themselves with charitable causes.
innocent have been partners since 2004 on an innovative and highly successful CRM campaign called the big knit.
Donations related to savings in their Caring Saver Account and money raised by local branches helps with our valuable work.
The Brand Benefits Survey conducted in 2003/4 by Business in the Community identified the fact that consumers responded extremely positively to Cause Related Marketing Partnerships between companies and charities:
"Employee fundraising provides an added dimension to a cause related marketing campaign and shows customers you are truly committed to the human and caring values of your brand."The Marketing Society
A CRM partnership with Age UK would enable your business to enjoy the commercial benefits of working with the largest charity in the UK dedicated to improving the lives of older people.
Email our Corporate Partnerships Team (corporate@ageuk.org.uk) or call 0800 169 8787 to find out more about Cause Related Marketing opportunities for your business.
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Business in the Community survey on the benefits of Cause Related Marketing.
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