Call in Time for corporate partners

A Call In Time

Isolation is a huge problem for many people in later life. Over 5 million older people consider television as their main form of company.

To help overcome this situation, Age UK set up the Call in Time friendship and wellbeing service.

A Call in Time

The idea behind Call in Time is that corporate volunteers call a designated person on a regular basis, usually once a week. This may be the only phone call the person receives that week.

Age UK matches the corporate volunteer and older person and provides training and support throughout the process so the volunteer never feels like they are alone.

Our first corporate supporters were Zurich Community Trust, and they have since been joined by Prudential. Call in Time was nominated as best Charity Partnership in the 2009 Third Sector Excellence Awards and shortlisted for the Corporate National Partnership of the Year in the 2010 Charity Times Awards.

A vital service

Evaluations conducted of Call in Time have shown just how important this phone call is to isolated people in later life. The report stated that:

  • Call in Time has had a major impact on participants’ lives
  • Many interviewees could not imagine life without it
  • The relationship with their volunteer is crucial to participants’ quality of life and the maintenance of their emotional and physical health
  • Call in Time has helped people to re-engage with the community and the world around them

As one beneficiary said: ‘You can’t put it into words. It’s just knowing that there’s somebody there, especially when you live on your own. It’s just priceless.’

Company benefits

In addition to offering your company a very easy way to make a significant impact on the lives of older people, Call in Time:

  • enhances your company’s CSR profile
  • enables you to associate with the fastest growing age-group in the UK; there are now more people aged 60 and above than there are under 18
  • creates a positive culture amongst your employees  - they know they are making a real difference to someone’s life
  • increases employee pride, morale and motivation
  • improves employee engagement and retention
  • develops and enhances individual skills
  • provides extensive support to volunteers throughout the entire process

We are also delighted to welcome Wilkinsons and Bloomberg to Call in Time. With their support we will reach even more isolated people in later life.

The programme is growing fast so we are looking for new corporate supporters to join Call in Time.

Zurich Community Trust

Please note: Call in Time is a corporate volunteer programme only, and we can't accept members of the public as volunteers. 

Involve your employees

If your organisation would like to know more about the Call in Time programme, please call 0203 033 1356 or email

Find out more about Zurich at their
opens link in new window Zurich Community Trust website.

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0800 169 8787

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