Prudential

Prudential volunteers

Prudential has worked in partnership with Age UK for a number of years on a range of projects and programmes that benefit people in later life. Prudential UK has been a key corporate partner of our telephone befriending service Call in Time as well as funding a brand new Information & Advice programme, Planning for Later Life. Prudential support us through their Chairman’s Challenge programme, providing employee volunteers and funding to projects in the UK and overseas.

Planning for Later Life

In line with their primary community investment goal around the support of financial education and literacy projects for all ages, Prudential are proud to further their partnership with Age UK through a brand new Information & Advice programme, Planning for Later Life. The programme was launched in March 2011 as a pilot initiative with an evaluation due in 2013.

The facts speak for themselves. It is estimated that 16% of UK pensioners, approximately 1.6 million people, live in households with incomes below the poverty line. Research commissioned by Prudential, in collaboration with Age UK, has shown that there is a distinct shortage of financial guidance for older people experiencing significant life events, which directly impact on their financial capability. Losing a loved one, a partner going into care, or a change in housing circumstances can have a significant impact on an older person’s ability to cope and adapt.

Planning for Later Life offers a holistic approach to addressing the needs of older people who are vulnerable because of low levels of financial literacy and particularly those who are experiencing a significant life stage change.

Through Planning for Later Life, we aim to:

  • Ensure older people have enough money to live on
  • Help older people cope in challenging times
  • Help older people live independently
  • Help older people be in control

The programme provides face-to-face and telephone advice sessions delivered by 11 local Age UKs across the country, working with older people to improve their financial capability and supporting them to maximise their available income. This will mean that many more older people will have enough money to live on, and with support and advice can cope in challenging times and stay in control of their lives.

Through this project, Prudential and Age UK, will make a significant impact on the lives of thousands of people in later life at one of the most vulnerable times in their lives.

For more information, please call Age UK on 0203 033 1363

The Chairman’s Challenge

The Prudential international volunteering programme, the Chairman’s Challenge, is an innovative programme designed to encourage volunteering amongst Prudential’s thousands of staff from across the world.

Age UK, as one of the nominated international charity partners, receives funding from Prudential to support volunteering projects for older people in countries including Thailand, Hong Kong, India, Korea and the UK which are delivered through our partnership with HelpAge International.

Volunteers have taken part in activities ranging from renovating the houses of older people to escorting a group of older people to visit the local markets and the Chiang Mai Zoo.

'It's so wonderful to think that people care about older people. Days like this make you sure there's more to life.'
Mary Mardle, resident of a care home where Prudential volunteers organised a party

Call in Time

Prudential are part of the Call in Time telephone befriending programme, helping to address isolation amongst older people in the UK.

Around 13% of older people say they are always or often feel lonely and over 5 million older people consider television as their main form of company. To help combat the issue of social isolation, Age UK set up the Call in Time telephone friendship and wellbeing service.

We have been working with Prudential on the Call in Time programme since 2009 helping make a significant difference to the lives of many older people. Employee volunteers call their older friend on a regular basis and it can often be the only call the older person receives that week.  

Find out more

For more information about their corporate responsibility programmes, visit the opens link in new window Prudential website.

For more information about The Chairman’s Award, email corporate@ageuk.org.uk or call us on 0203 033 1356.

Prudential volunteer team

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