How to: maximise your online fundraising

Crowd cheering on Age UK runners 

Are you making the most of your JustGiving or Virgin Money Giving page? If you are, well done and thanks! If not, here are a few tips to help make you stand out.

Firstly, if you don't already have a Virgin Money Giving or JustGiving fundraising page, set one up today!

Find out how to set up a fundraising page. Alternatively, download our opens link in new window sponsorship form.

Fundraising tips

  • Make your page interesting – use colour, photos and videos to engage your donors.
  • Do you have a story? Keep your page updated, whether this is with training updates or when you hit targets in your fundraising journey, to keep it fresh.
  • Do you use Facebook, Twitter or any other form of social media? It's a great way to promote your challenge - try some of your top tips, below. 


Why not update your Facebook status with your fundraising link? All of your friends will see this in their news feeds and you could post it on their walls for an extra push. You could ask your friends to post your link via their status’s, this way you can reach people you might not know. If you have decided to use Virgin Money Giving or JustGiving, why not use their Facebook application for you to invite people to sponsor you: 
opens link in new window Virgin Money Giving's Facebook App 
opens link in new window Just Giving's Facebook App 

Post your link on the opens link in new windowAge UK Facebook page! We will try to help as much as possible


Use your update to link your fundraising page and why people should sponsor you. Retweet! Ask your followers to retweet your message so you can reach their followers too. Age UK have their own Twitter site – opens link in new window @age_uk - make sure you share your link with us and we can try to help by using our Twitter account.


You could use YouTube to create videos related to your fundraising. This could be videos of your training, how you have been raising money or simply telling your viewers what you’re doing and why they should donate. To use our videos and showcase some of Age UK's work visit opens link in new window our YouTube channel, and you can embed our videos on your fundraising page. 


If you have a blog this is a great way to share your photos and videos and social networking posts in one place. If you don’t have a blog but you have a great story, why not start one?

Flickr or Picasa

You could take pictures of your training or event and post them onto a photo sharing network such as Flickr or Picasa (soon to be part of Google+). Your pictures can show what you’re doing and why you’re doing it. Remember to share your page!

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