ITV have thanked the millions of viewers for tuning into the Text Santa extravaganza show on Friday 20 December and are delighted to announce that it raised an incredible £4.2m.
Tom Wright, Chief Executive of Age UK, said:
'It is fantastic to see such an overwhelming public response to Text Santa. We are so grateful to everyone for getting involved and donating as the funds raised will make a real difference to the lives of many older people.'
Age UK was one of the chosen beneficiaries of ITV's annual charity appeal alongside Barnardos, BeatBullying, the British Heart Foundation, CLIC Sargent and Help the Hospices.
From offering hot meals and emergency warmth packs to ensuring people can afford to heat their homes, money raised by Text Santa this December will help Age UK keep older people warm and well in winter. Text Santa broadcast on Friday 20 December and was presented by an all-star line-up of Ant & Dec, Phillip Schofield & Holly Willoughby and Christine Bleakley & Paddy McGuinness.
Viewers can continue to donate until 10 January 2014 at 5pm
Donations can also be made online at www.itv.com/textsanta/donate.
Or you can donate £5 via text message by texting SANTA to 70070.
All money raised will be shared equally between the 6 charities taking part. The last date for donations is 5pm on the 10th January 2014.
A Text Santa Fundraising pack is also available. It includes information on how to get involved, by showing your ‘Hattitude’ while raising money for Text Santa, and helping the charities involved.
Ant & Dec, Phillip Schofield & Holly Willoughby and Christine Bleakley & Paddy McGuinness have been announced as the presenter line-up for Text Santa.
Three of the high street's biggest names are announced as appeal partners for ITV's annual charity fundraiser, Text Santa.
This Morning will celebrate its 25th anniversary by encouraging 50,000 viewers to donate a moment of kindness and volunteer their time to good causes.
The Government will donate £5 to the Text Santa appeal for the first 50,000 acts of kindness registered on the campaign website in September.
To register your moment of kindness, visit ITV's Take a Moment Page.
ITV's Text Santa appeal in 2012 raised an enormous £916,387.80 for Age UK.
This money has been put to good use - helping to reconnect isolated older people with their communities, by funding vital services such as befriending visits and transport to local day centres.
These services provide a lifeline to people who often have nowhere else to turn, as Win explains...
Win tells us about her journey - from receiving support at Age UK Barnsley, to becoming a volunteer herself.
More local Age UK stories...
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