Author: News Letter
Published on 13 April 2012 08:30 AM
An information campaign to help viewers in Northern Ireland prepare for the digital TV switchover was launched in Belfast yesterday.
In October, analogue terrestrial TV services for around 650,000 households in the Province will start being switched off.
In what is being billed as the biggest change to TV for a generation, analogue channels will be replaced with free-to-air digital TV and radio.
The six-month campaign will comprise widespread advertising, on-screen messages and a specific switchover help scheme to assist those seeking advice.
Nigel Tilson, Switchover Help Scheme manager for Northern Ireland, said: “The thought of losing TV channels may concern many older or disabled people.
“But there’s no need to worry because help is available.
“All you need to do is look out for your information pack dropping through the door and, once you receive it, either give us a call or return your completed form and we’ll do the rest.”
Local TV presenters Donna Traynor and Marc Mallett were on hand yesterday to help launch the switchover campaign.