Author: Age NI
Published on 14 February 2014 04:30 PM
Leading older people’s charity, Age NI, has been announced as Danske Bank’s Charity Partner for 2014. Through the partnership Danske Bank aims to improve the lives of over 23,000 older people in Northern Ireland.
The support from Danske Bank will help to transform the lives of isolated older people in local communities across Northern Ireland through staff fundraising, volunteering, and mentoring support.
Money raised will help Age NI deliver and improve upon its vital services including a free Advice Line, care services in the community and support for local older people’s networks.
Siobhan Casey, Director of Marketing at Age NI said, ‘The Age NI team is thrilled to have been selected as Danske Bank’s Charity Partner for 2014. We are looking forward to working with Danske Bank employees across Northern Ireland this year on a range of activities that will help to improve the lives of people in later life.
‘Almost half of older people in Northern Ireland feel more isolated than ever before. As well as supporting an innovative new project to reduce the devastating effects of isolation and loneliness that many experience, Danske Bank teams will be putting the ‘fun’ into fundraising throughout 2014 to support facilities like our day centres, advice service and work with local older people’s groups.’
Danske Bank’s Managing Director Personal Banking, Tony Wilcox, added, ‘Today there are more people in Northern Ireland over the age of 50 than under the age of 19. Together with Age NI we have the opportunity to come together, raise awareness and much needed funds to make a very real difference to the lives of many older people throughout our local communities.
‘Our Charity Partner programme is a key part of our commitment to the wider community and together with our employees and customers we have raised over £1.2 million over the past nine years alone. This year there will be an even greater focus on our staff also giving up their own time, reaching out to individual older people in their local community and also providing their professional expertise to local older people’s groups. We are all looking forward to getting involved in the partnership and working hard to add as much value to it as we can.’
Danske Bank has kick started the partnership by running an unwanted gift collection. Throughout January customers and staff are being encouraged to leave any unwanted Christmas gifts and purchases into their local Danske Bank branch. Age NI will distribute the majority of the gifts to their various day care centres and the rest will go to local older people’s networks across Northern Ireland.