Business Network

Brunel

Millennium

RHC Advantage

SeniorAgency

YouGov

Wisebranding

Brunel

Brunel is a research-intensive University in West London and has strong experience and expertise in user-centred design and evaluation. Brunel has worked with a diverse range of industrial partners to inform the design of information systems and to assist in their evaluation.

This has included the design of adaptable web technology to enable mature people who suffer from a reduction of cognitive skills to remain active and independent members of society. Brunel academic staff have also contributed to applications in e-government, e-learning and e-marketing with a particular focus on the development of interaction modalities and technologies that fulfill the usability requirements of specific user groups who might experience cognitive and/or mobility impairment.

Brunel University connects with its stakeholders through a variety of activities such as training courses designed and delivered based on state-of-the-art research findings and centred on the needs of the participants, short and long term consultancy activities, think-tank participation, membership in advisory boards of private and public organisations and research collaborations that have attracted governmental and private funding.

Millennium

Millennium has over 12 years' experience of working with, and researching, the mature market. Over this period they have developed a real empathy and a genuine and unique understanding of the mature consumer. This means they know which methodologies are most appropriate, how to create a real rapport and how best to present concepts and stimuli.

Millennium has worked with a wide variety of clients across a number of market sectors, from mail order to financial services, healthcare to travel, retail to telecoms, and with a number of charities. They have looked at subjects as diverse as how cruise liners and care homes will look in 20 years' time, the design of product packaging, the images and copy which are most appropriate for funeral plans, how to bundle and market complex financial products such as PMI and equity release and the best way to get someone to leave a legacy.

Millennium has developed unique channels of access to ensure that clients get 'in touch' with the mature consumer, as well as proprietary products such as their GreyPower online panel of over 8,000 surfers aged 50+, and 'Mature Encounters' which gives a client's key personnel a window into what it really feels like to mature both physically and mentally.

RHC Advantage

rhc advantage is a new integrated marketing communications agency specialising in older audiences. We understand the issues associated with the UK's ageing population and our focus is on creative marketing solutions.

We are an experienced creative, marketing and planning team, each with more than 25 years successful agency and consultancy experience. Our services include branding, design, digital, direct, promotion and research. We are independent, flexible and responsive.

This adds up to more efficient and less time-consuming briefing and creative processes, and more effective marketing activity.

Ricability

Ricability is the Research Institute for Consumer Affairs, founded by Which? more than 40 years ago. It is an independent national research charity specialising in research with older and disabled consumers.

Ricability aims to improve products and services by using high quality research to increase understanding of the needs of older and disabled consumers. It has an extensive track record of successful partnerships with a wide range of major commercial, statutory and third sector clients.

Research expertise includes large-scale and qualitative survey research; focus groups; managing product testing; user tests; market research; and investigative 'mystery shopping' studies. Ricability has its own Consumer Panel of over 250 disabled and older people recruited to assist with user test research and focus groups.

Senioragency

Senioragency is a specialist full-service marketing consultancy, servicing the needs of companies and organisations who need to talk to consumers aged 50+.

As part of Doner Cardwell Hawkins (DCH), Senioragency offers advertising and marketing solutions across the full range of channels from low cost direct response TV to press campaigns, digital and direct marketing.

Senioragency is also part of the world's first international network of senior marketing consultants, with partners in France, Belgium, Sweden, Norway, Germany, Australia and New Zealand.

YouGov

YouGov plc is a professional research and consulting organisation, pioneering the use of the internet and information technology to collect high quality, in-depth data for market research. It provides companies with a rounded view of their customers and brands and assesses opinion among the general public and the media. YouGov is an engage member.

YouGov operates a panel of over 200,000 UK adults, of whom more than 60,000 are aged 50+. YouGov has specific expertise with older demographics - for example, the 'YourGeneration' syndicated tracking product is able to quantify and track attitudes to life, marketing, categories and brands of the business-critical Baby Boomer demographic in the UK.

Wise Branding

Wise Branding works with clients to optimise and develop their brands, and strengthen their relevance and relationship with their target consumers. Our backgrounds are as researchers, clients and senior planners, so we bring a broad perspective, both commercial and creative, to the problems our clients need to solve.

We work on projects with a diversity of older people. The most wealthy and healthy in society, but also the more vulnerable and disadvantaged living with disability, in poorer health, and social exclusion.

We have developed a breadth of expertise about the complexity of this market, and the opportunities, issues and challenges people face as they age.