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C

capital letters
use for brand names, programmes, services and products. Otherwise, use sparingly. No title caps please

care home
not carehome
a nursing home is a type of care home (it has resident medical staff)
a dementia care home is a type of care home. Do not call it an EMI care home
residential care is the umbrella term for care homes

charity
Age UK is a charity, not a Charity, organisation, business or company

commas
use whatever helps keep the sentence clear and unambiguous

contractions
feel free to use contractions, we're, you're, can't, won't, shouldn't, don't – they're less formal

continually
means regularly, often

continuously
means constantly, always

Is anything missing from the Age UK style guide?

Do you need clarification on any style questions? Let us know!

 

Last updated: Sep 21 2018

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