only use in the context of medicine or research, not to consumer audience
where possible, say 'do this' rather than 'you might want to do this'
be confident when we know the outcome is more than likely
when talking about the Government use uppercase, when talking about a government, use lower case
eg we are urging the Government to reconsider...
use doctor instead of GP where possible, as it's more easily understood
uppercase, eg Where is the Green Paper?
guides and factsheets
not information guides and factsheets, free information…