1 Million Minutes is a campaign by ITV's Good Morning Britain in conjunction with Age UK and other charities dedicated to combating loneliness in later life.
What is 1 Million Minutes?
There are 1.9 million older people across England who often feel ignored or invisible these days.
We're asking people to pledge between 15 and 120 minutes of their time to help an older person in isolation, and help us reach our goal of 1 million minutes in total.
The campaign launches on Monday 27 November 2017 and will run throughout December, and there are a wide range of pledging opportunities available, from befriending someone on the phone to helping out at local lunch clubs and events.
Volunteering roles with Age UK Coventry
To think that there are almost 2 million older people who often feel invisible is upsetting and I really hope lots of people support our 1 Million Minutes campaign and make a difference to someone's life this Christmas.