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What is AmazonSmile?

AmazonSmile is a simple way for you to support a charity of your choice every time you shop, at no cost to you. Customers enjoy the same wide selection of products, low prices, and convenient shopping features as on The difference is that when customers shop through, AmazonSmile will donate 0.5% of the net purchase price (excluding VAT, returns and shipping fees) of eligible purchases to the charitable organisations selected by customers.

How does AmazonSmile work?

On your first visit to, you need to select a charitable organisation to receive donations from eligible purchases before you begin shopping. AmazonSmile will remember your selection, and then every eligible purchase you make through AmazonSmile will result in a donation. AmazonSmile will occasionally contact you about donation amounts disbursed to your chosen charity or about the programme.
Only purchases made through are eligible to generate donations.

Is there any cost to charitable organisations or to Amazon customers?

No. There is no cost to charitable organisations or to Amazon customers. The shopping experience is identical to with the added benefit that Amazon will donate to the charitable organisations selected by customers.

Does Amazon charge any administrative fees or take any deduction from the donation amount?

There is no charge to participate and no fees are deducted from the donation amount.

How do I get AmazonSmile?

If you already have an Amazon account, you can begin shopping instantly. All you need to do to get started is to visit

  • Log in to your Amazon account
  • Search Age UK Coventry and Warwickshire in the ‘Pick your own charity’ search bar
  • Select Age UK Coventry and Warwickshire.
  • You’ll receive an email from Amazon and you’re ready to shop!
  • Fill your basket and do your shopping as you normally would.
  • Then every time you go to shop on amazon make sure to go to in order to support Age UK Coventry and Warwickshire.