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Marketing brief

Age Cymru is the national Charity for older people in Wales, we work with our five local Age Cymru partners to improve the lives of older people in Wales.

We’ve a shared vision of an age friendly Wales and together we work to make life better for older people in Wales through our influencing and campaigning, through free, high quality information and advice and through a range of services available in our local communities.

HOPE is a partnership project between Age Cymru, Age Cymru local partners and Age Connects Wales partners across the whole of Wales.

What are we marketing?

HOPE project

We’re seeking to market our HOPE (Helping others participate and engage) project, to support older people (50+) and their carers. The project is funded by Welsh Government through the Sustainable Social Services Grant.

HOPE supports people living in the community who have issues or concerns and are finding it difficult to resolve them. We train and support Independent Volunteer Advocates to support older people to ensure people listen to their views, wishes and feelings so they can lead the decision making, to help them get the right support they need when they need it, to support them to say what matters to them and why, to understand information about services or their rights and to understand their options and choices.

HOPE volunteer opportunity

We also want to market the opportunity for people to become Independent Volunteer Advocates. HOPE is recruiting and training community-based volunteers all over Wales to provide independent advocacy support to local older people and carers. The support will help people to shape the key decisions affecting their lives and avoid getting into a crisis.

Volunteers will provide support on the telephone or via video call, where available, due to the current Covid-19 situation. Age Cymru works to ensure the safety of all its staff and volunteers and is following Welsh Government and Public Health Wales Guidance. We have been seeking innovative ways to deliver our advocacy service until it’s safe to return to in-person working.

Closing date for proposals

1 December 2021 at 5pm.

Due to the requirement for bilingual assets we will be seeking to work with a company based in Wales.

Main contact point at Age Cymru and where the proposal must be sent to

Louise Hughes, Head of Safeguarding and Advocacy, and HOPE Project Manager.

You can contact Louise via email or call 07931 904734

Marketing brief

For more information about the project, the budget and requirements, please download our marketing brief below.

marketing brief


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