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Cadbury are joining Age UK to fight loneliness

Published on 24 September 2019 02:58 PM

There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone. Cadbury are donating the words from their Cadbury Dairy Milk bars to help. See how you can help too.


A friendly “hello” or “how are you?” is something most of us take for granted – it’s just part of every day. But hundreds of thousands of older people in the UK will spend today alone, with no one to share even a few simple words with.

Age UK and Cadbury have joined forces to do something about it. And we need your help.