Local charity, Age UK Isle of Wight has supported supermarket chain, Sainsbury’s, with the launch of a new digital-focused loyalty scheme by assisting older residents who may have limited skills in technology.
After the supermarket recently announced that they were trialling their new, online-focused loyalty scheme on the Isle of Wight, Age UK Isle of Wight provided additional support to older islanders, who may have struggled to get set up with the scheme as a result of the new online system.
Age UK Isle of Wight’s Digital Inclusion Service set up a number of free drop-in sessions in the Newport store’s café on the 19th, 24th and 25th April. These sessions were in addition to the support Sainsbury’s had provided as part of the launch, including trained colleagues in all stores able to assist customers in getting set up with new Nectar and a month-long drop-in centre in the Newport store café run by Sainsbury’s. Customers who are unable to get online are also able to call Sainsbury’s Careline on 0800 028 8702 for further assistance ongoing.
Over the three days, Age UK Isle of Wight were able to assist around 20 older island residents with questions and information about the new Nectar scheme, to ensure that they didn’t miss out on the retailer’s loyalty rewards.
Daniel Taylor, Digital Inclusion Project Development Office for Age UK Isle of Wight commented: “Through my work with older people at Age UK Isle of Wight, I see the impact and benefits that technology can make to older people on a daily basis, from connecting to friends and family around the world, to being able to access services online. When the new Nectar scheme launched, I was very keen to ensure that older Islanders had been considered, and I was delighted by the support of Sainsbury’s and that our project could be there to lend a helping hand to those who needed it.
"With the Island being the selected area to trial this new scheme, and to shape its future, my hope is that Sainsbury’s will look to other similar schemes such as our Digital Inclusion Project to offer support as this is rolled out across other locations across the UK.”
Sainsbury’s Head of Product, Mike Davis, who has been leading on the trial commented “We are delighted that the new Nectar trial has been so popular with Islanders in its first few weeks. It’s important to us to provide a service that all of our customers can benefit from, and we’re grateful to Age UK Isle of Wight for the additional support they provided at launch.”
Age UK Isle of Wight offers support and services to all people aged 50 and over on the Isle of Wight, to help them stay happy, healthy and connected. To discover the full range of support they offer please visit: Our Services