WHSmith, the UK’s most popular bookseller, stationer and newsagent, has teamed up with Age UK Leicester Shire & Rutland to promote World Book Day on Thursday 3rd March.
Customers are encouraged to donate pre-loved or new books throughout March at branches of WHSmith or at any Age UK Leicester Shire & Rutland shop or Resource Centre.  The books will then be sold through Age UK’s dedicated book shops in Loughborough, Leicester, Oadby and Market Harborough.

Yvonne West, Store Manager at WHSmith in Loughborough, said “We are delighted to be working with Age UK Leicester Shire & Rutland for the third year and we hope this event will support the charity to raise much needed funds for the work it carries out in providing essential services for older people in the local area.”

In 2014 and 2015, the books donated at WHSmith stores in the City and county raised nearly £2,000, all of which was invested to support the most vulnerable and needy older people across Leicester, Leicestershire & Rutland with care, befriending, an information and advice hotline and community Resource Centres which are accessible and welcoming to older people with mobility and mental health issues.
The Rt. Hon Nicky Morgan MP who is lending her support to the campaign, commented:   “It is a great pleasure to support this wonderful campaign which coincides with World Book Day. Age UK does great work locally supporting older people who need a helping hand. It also gives us a chance to donate books that we’ve read so that others can enjoy them too!”

Tony Donovan, Executive Director of Age UK Leicester Shire & Rutland said: “Although World Book Day is all about encouraging children to enjoy reading we wanted to look at this fantastic opportunity to expand on everyone’s love of books and to ask people to donate pre-loved books for re-sale to book lovers through our shops.  We are very grateful for the support WHSmith is giving us to help raise awareness of our charity as well as much needed funds”.

Listen to our BBC Radio Leicester interview here