Age Allies is a three year programme that will work with a range of business sectors to make London a more age friendly city.

Age Allies

Older people experience ageist attitudes and behaviours in their interactions with others all too regularly. Ageism is the only prejudice where we discriminate against that which we hope to be and which we will, barring accident or illness, become.

It is so deeply embedded in society that we are mostly unaware of it. Even older people themselves buy into it! It is in our language, our expectations and our assumptions.

How old is old? The way in which older people are defined as a single, homogenous group, without recognition of the huge diversity that exists, is incredibly disempowering. Leaving service users and customers feeling patronised, belittled or ignored is not good customer service.

The Age Allies programme delivers free half day workshops for businesses and organisations across London. These workshops have been developed with older people and are designed to enable participants to become aware of their own unconscious attitudes and stereotypes about older people.

With each participant making a commitment to one small change in attitude or behaviour we can encourage positive changes for businesses and organisations and for their older customers and service users.

By becoming an Age Ally and participating in the programme you will demonstrate that you are on the path to age friendly working practice. With an Age Champion in your team you can continue to develop the age friendliness of your organisation, one small change at a time.

If you would like to know more about how the workshops can help your organisation then please get in touch.

If you are an “older person” who would like to be involved in encouraging a positive change in attitude towards yourself and others, I would love to hear from you.

For more information about the programme please drop me a line - RNorman@AgeUKLondon.org.uk.

Older people experience ageist attitudes and behaviours in their interactions with others all too regularly. Ageism is the only prejudice where we discriminate against that which we hope to be and which we will, barring accident or illness, become.

It is so deeply embedded in society that we are mostly unaware of it. Even older people themselves buy into it! It is in our language, our expectations and our assumptions.

How old is old? The way in which older people are defined as a single, homogenous group, without recognition of the huge diversity that exists, is incredibly disempowering. Leaving service users and customers feeling patronised, belittled or ignored is not good customer service.

The Age Allies programme delivers free half day workshops for businesses and organisations across London. These workshops have been developed with older people and are designed to enable participants to become aware of their own unconscious attitudes and stereotypes about older people. 

With each participant making a commitment to one small change in attitude or behaviour we can encourage positive changes for businesses and organisations and for their older customers and service users.

By becoming an Age Ally and participating in the programme you will demonstrate that you are on the path to age friendly working practice. With an Age Champion in your team you can continue to develop the age friendliness of your organisation, one small change at a time.

If you would like to know more about how the workshops can help your organisation then please get in touch.

If you are an “older person” who would like to be involved in encouraging a positive change in attitude towards yourself and others, I would love to hear from you.

Further information