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Author: CARDI
Published on 09 May 2012 11:00 AM

To celebrate 2012 The European Year for Active Ageing and Solidarity between Generations, the Centre for Ageing Research and Development in Ireland (CARDI) has launched an all-Ireland video competition.

The challenge is to create a short video clip (60-90 seconds) entitled Re-imaging Ageing: Generations Together. The video should highlight issues about ageing and show how generations working together can create a better old age for all. The competition is in association with Office for Older People, Department of Health in the Republic of Ireland, with the support of the Office of the First Minister and deputy First Minister and the Department of Culture, Arts and Leisure.

The competition is open to third level students and the voluntary and community sector (e.g. older people’s groups, youth groups). The winning entrant will receive a cash prize of €500 with a runner-up prize of €250. Videos will be broadcast at a prize giving event and other relevant events throughout the European Year of Active Ageing and posted to relevant ageing websites.

Dr Roger O’Sullivan, Director of CARDI, says: “This video challenge is a great opportunity to bring together the generations to highlight issues around growing older. The challenge aims to highlight that ageing is an issue for all of us and working together can bring about new visions of what it means to grow older.”

Entries should reflect what younger and older people:

  • Think about ageing
  • Expect from older age e.g. What kind of older person do I want to be? What kind of world do I want to grow older in?
  • Experience as they grow older and how this affects perceptions of life after 60.

Competition Details

The competition is open for entries from Wednesday, May 2nd, 2012 and the closing date is Wednesday 27th June, 2012. Winners will be announced the first week of September 2012. Entries should be submitted via e-mail to

Cash prize of €500 for the winner with a runner-up prize of €250

Judging Criteria
The judging process is carried out by a panel of independent judges including representatives from government, non-governmental and academic organisations. 

  • How effective is the short film at incorporating the theme of ageing and intergenerational relations?
  • Accuracy – is the film based on accurate facts and information?
  • Creativity and originality: how unique and innovative are the ideas presented in the short film
  • Production quality: is the film well produced?

Entry criteria

  • All entries should include the participation of at least one older person and one younger person.
  • To enter, you must be resident in the Republic of Ireland or Northern Ireland.
  • The video must be a minimum of 60 seconds and a maximum of 90 seconds.
  • Entries should be submitted via e-mail to
  • Entrants must obtain written permission from any participants who are filmed.
  • Entries must be original, must not be copied, must not contain any third party materials and/or content that you do not have permission to use and must not otherwise be obscene, defamatory or in breach of any applicable legislation or regulations. If we have reason to believe your film is not your own work or otherwise breaches this provision, then we may not consider it and/or we reserve the right to eliminate your entry.

For more details on the competition and useful tips for filmmakers please visit or contact Nicola Donnelly, Communications Officer, CARDI, Tel: 00353 1478 6308 or Email:

For more information: Call Age NI Advice: 0808 808 7575