We’re very excited at Age NI at the moment! As part of our Charity of the Year partnership with the Publicity Association of NI (PANI) 6 teams of graphic design and marketing students from the University of Ulster competed through PANI’s education programme to develop an advertising campaign for the charity. They were tasked with promoting the Age NI Advice Service which currently receives 10,000 calls a year from older people, their families and carers who need our help. The campaign launches on billboards and adshels this week!
The winning creative from students Elliot, Marleta, Rebecca and Lucia (supported by local advertising agency RLA) focuses on the fact that ‘age is just a number’, something we hear all the time from people in later life. This innovative campaign sums up Age NI’s role perfectly. We believe that later life should be celebrated and that growing older doesn’t stop us being ourselves. We still want to laugh, love and be needed. We want to stay independent and keep doing the things we love. We all want a fulfilling later life. We are also here to support the many people who face difficult challenges like poverty, discrimination or ill-health. The Age NI Advice Service can provide the help that people need to enjoy a better later life.
Something we’re absolutely delighted about is that the people in the posters are actual Age NI volunteers who support the charity in so many different ways. It’s amazing to see Emily, Graham, Carita, Indu, George and Colin demonstrating how later life is there to be loved. They are all so active and engaged in the work of Age NI as volunteers in our Consultative Forum, as Peer Facilitators, and as Age NI Information Ambassadors. They encapsulate the potential and opportunity that later life has to offer. They convey the independence that our Advice Service can help more people across NI to achieve.
Ultimately, we hope that our advertising campaign will encourage more people to contact the Age NI Advice Service so that we can help more people to love later life. Calls are free and our local advisors offer independent and confidential support. Age really is just a number – and our Advice Service number is there to help older people all over NI to live life to the full.
Age NI Chief Executive