Our strategic objectives are grouped under three themes, as follows.

Prevention: Keeping people healthy, active and maintaining their wellbeing; tackling loneliness; claiming the benefits to which they are entitled; and reducing the risk of hospitalisation.

Resilience: Helping people manage their long term health conditions; care for their loved ones; learn new skills and make the communities they live in better able to provide support.

Understanding: Raising awareness of dementia; bringing the generations together and helping communities know what their older members need and want.

Our main areas of charitable activity are:

• Information, Advice and Welfare Rights service which includes a drop in centre, telephone support, community outreach and home visiting

• Community and Neighbourhood Support which provides support and encouragement to local groups, organisations and companies to provide social and leisure activities that include older people; intergenerational activities with school age children; befriending; and a Promoting Independence service for people at risk of hospitalisation

• Day Care and Dementia which includes day care for people aged 65+, primarily for those living with dementia; support for carers and families; dementia awareness training; and training placements for health and social care students and staff.