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Become a Dementia Friend and learn the little ways you can help someone living with dementia.

Taking action for a dementia friendly city 

Businesses, charities and a range of public bodies came together, on January 25 in a new bid to make Norwich a dementia friendly city. The event at the Forum publicly unveiled the Norwich City Dementia Action Alliance and the pledges that founding members have made. The Sheriff of Norwich, Richard Marks, declared the Alliance launched.

Founding members include Jarrolds, the John Lewis Partnership, Norwich Older People’s Forum, Norwich Clinical Commissioning Group (which brings together GPs), Norse Care, Norwich Airport, the Millennium Library, Cotman Housing, Norwich Cathedral, Riverside Leisure Centre, Open, Norfolk Museum Service, East of England Co-op, Home Instead, Norfolk and Norwich Festival, Norwich Theatre Royal, Archant (publisher of the EDP and Evening News) and AgeSpace .

Susan Ringwood, chief executive of Age UK Norwich chief executive and chair of the alliance, said: “There is so much going on in the city already to help make it possible for people to live well with dementia. We wanted to showcase that and encourage others to join us. People need to know that they can continue to have a fulfilling life after a diagnosis of dementia.

“We all have a role to play in that - by helping to make the city safer, more accessible and friendlier- it’s about more of us - just as members of the public - understanding the particular difficulties of those living with dementia, and not being frightened by it”.

Anyone can become part of The Dementia Friends movement by taking part in a simple, friendly information workshop. Age UK Norwich has a dedicated specialist, Marie Lucas, who can provide sessions for groups around the city, and has already taken them to a number of businesses, offering lunchtime sessions - or other times tailored to the group’s needs.  

Are you supporting or caring for someone living with dementia? Come along to our free Communication Workshop

A simple, friendly information workshop to help you:

• Know more about dementia

• Understand some behaviours associated with dementia and helpful techniques of responding

• Recognise appropriate and positive communication with people living with dementia.

Click here to download information, dates and how to book to attend a Dementia Awareness Workshops 2018

Free to attend for more information call Marie Lucas on 01603 496333 or email  To find out about the alliance, see Facebook@ dementiafriendlynorwich