Team from Morton Fraser taking part in the Forth Rail Bridge Abseil to raise funds for Age Scotland
As Scotland’s national charity representing the interests of older people, it’s important to us to collaborate with organisations where there’s a natural “fit” in terms of shared values and synergies. We’d like to partner with a growing number of corporates who want to become more age-inclusive – and to work with us in forging genuine societal change for the benefit of older people.
Right now, our fundraising priority is making our Independent Living work a reality – enriching the lives of around 18,000 older people in the initiative’s first year, rising to £22,000 in the second. Beneficiaries are most likely to be those who are at risk or vulnerable; living with dementia; in rural communities; experiencing loneliness; and suffering loss or bereavement. Independent Living, in summary, is a package of 4 cross-referring services, below, and we also signpost to other approved services that at can add value for older people:
- Helpline – handling a range of topics including care, housing and financial entitlements
- Community Connecting – supporting older people to make and sustain social interactions in their local community
- Good Day Calls – an outbound 365 day telephone welfare service to support potentially vulnerable older people
- Care and Repair Edinburgh – home maintenance, adaptations and handyperson service to enable older people to continue living independently in their own homes
To mark our 75th anniversary, we’d like 75 older people to benefit from a Good Day Call every day free-of-charge. For this we need to raise £45,000 which can be achieved by 10 corporate partners playing their part. Here are three illustrations which can all help a corporate partner to achieve societal impact in a tangible way within their locality.
Companies can claim tax relief on charitable donations.
You might wish to buy an allocation of Good Day Calls and offer a match funding scheme within your company, as an employee benefit, so that older parents of your staff can receive daily welfare calls. In this scenario, you’d be buying a service, which carries VAT at 20% (which is reclaimable), not making a charitable contribution – although the goodwill generated within your workplace could be considerable. £3,000 will fund 5 places, £9,000 will fund 9, £21,000 will fund 35, £33,000 will fund 55, and £45,000 will fund 75 places.
Perhaps your staff can organise fundraising activities and set a target to achieve a specified number of funded places e.g. £9,000 will benefit 15 vulnerable older people for a whole year.
Other ways to get involved and lend support
Other ways that you can support Age Scotland include:
- making us your Charity of the Year
- sponsoring our national conference and awards or booking exhibition space – the conference, attended by member groups, takes place in March in Glasgow
- taking on team challenge events
To discuss corporate support please call our team on 0333 32 32 400 or email email@example.com