Donate Your Words
We’re proud to be working alongside our sister charity Age UK and Cadbury to tackle loneliness.
Almost 425,000 older people in Scotland say they have felt lonely during later life. Being lonely affects your health, your wellbeing and the way you see yourself. It can make you feel invisible and forgotten.
A friendly “hello” or “how are you?” is something most of us take for granted – it’s just part of every day. But we know that 100,000 older people in Scotland feel lonely all or most of the time. These people will spend today alone, with no one to share even a few simple words with.
Cadbury has donated the words from their Cadbury Dairy Milk bars – for every bar sold, 30p will go directly to helping provide vital services, support and friendship when older people need it most. Look out for the bars in your local supermarket.