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Age inclusion in tourism

Scotland has a strong global identity and a reputation as being a great place to visit.  As a result, tourism is one of Scotland’s most important sectors employing around 200,000 people from the Borders to the Islands.

However, in the current environment, finding workers is a real challenge. At the same time, there are many older workers looking to enter or re-enter the workplace.  And while they may not have direct experience in the tourism sector, they have years of lived experience they can share.

Age Scotland and Business in the Community Scotland have four fully-funded programmes to support Scotland’s tourism sector attract and retain older workers.

Is you organisation set up for older workers to thrive?

There are things you can do as an employer to attract and retain older workers.  Age Scotland can help you with this.  Just complete our AIM Getting Started questionnaire and we’ll set up a free one hour consultation with one of our consultants who can talk you through the things you can consider.

Complete our AIM Getting Started questionnaire 

Are your managers equipped to get the best from older workers?

We know from our work with 250 employers across Scotland, that regardless of the policies and procedures in place, where older workers experience ageism it is usually through the way they interact with their line managers. Age Scotland is holding workshops and webinars for line managers across the Scottish tourism sector to enable them to retain older workers and experience the benefits of intergenerational teams.

Book an open workshop for line managers

Book an open webinar for line managers

You can find out about booking an in-house company session for larger groups of line managers within your organisation here or email  

Is your organisation attracting older customers?

Spending by people aged 65 and over increased by 75% between 2001 to 2018, compared with a 16% fall in spending by those aged 50 and under during the same period. But is your organisation aware of the small changes you can make to attract older customers and make then come back?

Age Scotland is running Age Friendly Customer Services workshops for people in the tourism sector.  Find out what older customers say they value, and benefit from attracting the people with the most money to spend.

Book onto our free workshop

BITC Still Ready for Work

Business in the Community Scotland, through their Still Ready for Work programme, have extensive experience in preparing older workers for a return to employment. They have just finished a three-site project with Marks and Spencer and are looking for organisations in the Scottish Tourism sector to offer two week work placements to older workers interested in employment.

Find out more about Still Ready for Work

We are grateful to the following organisations for their funding.


Last updated: Feb 03 2023

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