Let's talk about the F-wordAge UK Shropshire Telford & Wrekin is supporting a new campaign to help older people reduce their risk of falling.

The 'Let's talk about the F-word' campaign launched today (Monday 22 May 2017) is being led by Shropshire's Public Health service Help2Change and Age UK Shropshire Telford & Wrekin. The campaign is primarily aimed at relatives and friends of those who may be vulnerable to falling in their home or when they're out and about.

Let's talk about the F-word signposts people to a range of practical suggestions and on-line interactive tools and resources to help someone stay safe and avoid falls. These range from an interactive check for hazards in the home that may cause a fall to offering practical exercises to help build strength and balance.

Falls prevention is a one of the key priorities for Shropshire's Health and Wellbeing Boards' Healthy Lives programme. The Healthy Lives programme looks at how organisations, and local communities can better support individuals, families and neighbourhoods to take more control over their health and wellbeing, to help them remain safe and reduce their risk of ill health.

Heather Osborne, our Chief Executive, said, 'Age UK Shropshire Telford & Wrekin is committed to helping people be more aware of how they can best take care of themselves, their friends and family, and reduce the number of falls suffered by older people. We are therefore delighted to be supporting the Let's talk about the F-word campaign which we hope will encourage those who are concerned about someone, to use these practical tools and advice to help them reduce their risk of falls.'

For more information about the campaign, or if you are concerned about yourself, an ageing parent, family member or friend go online to http://www.healthyshropshire.co.uk/topics/ageing-well/preventing-falls/

For those who don't have access to the internet, you can visit your local library and ask for information on the Let's talk about the F-word campaign.

You can also follow us on Twitter at @Shropcouncil and @AgeUK_STW using the hashtag #ShropFalls or on Facebook at @shropshirecouncil and @AgeUKSTW

Further information