Wear It WoollyAge UK Shropshire Telford & Wrekin is inviting you to wear something woolly this February to support older people in Shropshire.

Our annual Wear It Woolly event raises much-needed funds to help older people to stay warm in winter.

Anyone can take part, just wear a woolly item of clothing to work or school and donate £1 to Age UK Shropshire Telford & Wrekin. Whether it’s your favourite bobble hat, a woolly scarf, brightly striped woolly tights or simply a woolly jumper, then Age UK Shropshire Telford & Wrekin would welcome your support.

Every winter, many older people across Shropshire struggle to heat their homes with high fuel costs and poor home insulation. This can have devastating effects on health, developing in to cold related illness and sadly, in some cases death. In Shropshire around 280 older people will die prematurely from the cold this winter.

All the money raised will be used to support vulnerable older people and help them to stay warm and healthy in winter. Age UK Shropshire Telford & Wrekin gives advice about how to keep warm and offers Surviving Winter Grants to help repair heating or replace boilers. In an effort to combat loneliness we provide friendship services, day centres and Living Well activities.

Ruth Brown, Head of Income Generation at Age UK Shropshire Telford & Wrekin said: ‘Wear It Woolly is a fun way for people to get involved in fundraising but it also has a powerful message in raising awareness of the daily struggles faced by older people in Shropshire. The more people who get involved in the campaign, the more money will be raised to support older people over the winter months.’

If you would like to take part in Wear It Woolly this February, please contact the fundraising team at Age UK Shropshire Telford & Wrekin on 01743 233 123.

Further information