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Sir Josiah Mason Trust baked purple cupcakes and did a collection, raising £538.90

Elder abuse is a global social issue which affects the health and human rights of millions of older persons around the world, and an issue which deserves the attention of the international community.


The United Nations General Assembly designated June 15 as World Elder Abuse Awareness Day. It represents the one day in the year when the whole world voices its opposition to the abuse and suffering inflicted to some of our older generations.

Businesses and organisations that took part in 2017

  • Age UK Solihull staff
  • Solihull Safeguarding Adults Board (Solihull Council)
  • Longmore Nursing Home
  • Lady Katherine Leveson Retirement Home
  • Josiah Mason Trust
  • Solihull Healthy Minds - Improving Access to Psychological Therapies
  • Bluebell Centre
  • St Michael's Residental Home
  • Prince of Wales Nursing Home
  • Pegasus Court Retirement Housing
  • Olton Library - cake sale
  • Greenhill Way Sheltered Housing
  • Home Instead Solihull
  • Bluebird Care Solihull
  • Club K - Age UK Solihull Club

Business and organisations taking part in 2018

  • Age UK Solihull staff
  • Lady Katherine Leveson Foundation
  • Sir Josiah Mason Trust
  • Greenhill Way Day Centre

About W.E.A.A.D

Age UK Solihull annually raise awareness of World Elder Abuse Awareness Day (WEAAD) by asking people to wear purple and donate just £1. Help stop adult abuse.

In 2017, local residential homes and places of work helped to raise a fantastic total of £1,713.93

We can provide you with collecting cans and stickers, send us your photos on Facebook and Twitter using the hashtag #WEAAD

If you would like more information, please contact us on 0121 704 7842 or email

Important information and support 

If you, or someone you know, are being abused, please call:

  • Age UK Solihull on 0121 705 3588
  • Solihull Adult Social Care on 0121 704 8007
  • The Police on 101
  • If you think they are in immediate danger, call 999.

If you, or someone you know, are being scammed; talking to someone can help. Please call:

  • Age UK Solihull on 0121 705 3588
  • Action fraud on 0300 123 2040
  • Solihull Adult Social Care on 0121 704 8007

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