Abbey

The Leeds Abbey Dash is the annual 10km road race in aid of Age UK held in the heart of Leeds.

Streets ahead with sponsorship

With capacity for over 8,000 runners it has been voted as one of the top three road races in the UK by Runners World Magazine, and it raises an amazing £200,000 for Age UK.

Abbey, one of the UK's largest personal financial services companies, has been headline sponsor of the Leeds Abbey Dash for three years.

Sponsorship opportunities

Corporate sponsors have an excellent opportunity to raise their brand profile through branding on the running numbers, promotional race literature, t-shirts, kilometre markers, trophies, and start and finish gantries, plus extensive PR coverage.

We also offer sponsorship packages for sports retailers to provide race materials and vouchers for the race winners, and their expertise and support enables us to offer runners a highly professional experience. In return this sports brand is able to market its range of running merchandise, helping it to increase its market share.

In previous years, the profile of the event has attracted sponsorship from Abbey, Leeds Building Society, BUPA, Reebok and Jet2 among others, and our ongoing relationship with the Yorkshire Evening Post means that all sponsor’s involvement receives significant media coverage.

Benefits to the sponsors include:

  • Branding opportunities at the race and on all race literature
  • Extensive PR opportunities in regional, national and running/sport media including print, broadcast and online
  • The opportunity to fulfil key CSR objects either through financial sponsorship or Gift in Kind
  • The knowledge that their sponsorship allows Age UK to leverage more funds from participants in the Leeds Abbey Dash

Contact our Corporate Partnerships Team at fundraising@agecymru.org.uk or call 029 20 431555 for more information.

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