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Innocent bottles with knitted hats

The Big Knit is back for 2016/17! We're currently working hard to untangle the final details of what the campaign will be, but expect it to be a woolly big one.

What's the Big Knit all about?

The Big Knit is a joint campaign between Age UK and innocent drinks to help vulnerable older people. You knit the hats, innocent drinks wear them and a donation from every drink sold goes to Age UK.

Each one of these donations will support Age UK to help older people during the cold winter months.

We will be announcing the address to send your hats to very soon, but in the meantime, get knitting!

To get inspired, why not download some of our great knitting patterns, or take a look at the amazing hats you all produced for last year's campaign on our Pinterest page.

If you have any questions or want to find out more information, please contact the Big Knit team at

How the Big Knit helps older people

With over a decade of support from knitters up and down the country, The Big Knit has raised vital funds to support local and national winter projects to help older people keep warm and well in winter through befriending visits, emergency cold weather support, warm meals and other vital services.

The Big Knit is a great way to bring people and communities together. Knitting groups have been held up and down the country for people to get involved, share patterns and have a cup of tea or two!

‘The Big Knit campaign couldn't happen without the support of thousands of amazing people across the UK who take part and knit woolly hats to adorn innocent smoothies each year.’  - Douglas Lamont, CEO at innocent

Further information

For more information: Call Age UK on: 0800 169 8787