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Innocent bottles with knitted hats

The Big Knit is back for 2016-17 and it's going to be the biggest one ever! This year we will be going for 2 million hats and we can’t do this without you. And for every behatted smoothie that gets sold, Age UK will receive 25p to help older people during the cold winter months.

How you can get involved

Whether you’re new to casting on or already know your garter from your stocking stitch, it's easy to get started. You’ll also be part of the huge knitting team helping us to reach such a monumental target for a great cause.

1. Be prepared

Get yourself some needles, wool and your favourite chair (train carriages and cafes also work well) and get knitting!

Get inspired

To help get you inspired, why not download some of our great knitting patterns, or take a look at some of the amazing hats you all produced for last year's campaign on our Pinterest page.

2. Send us your hats

Package up your lovely hats and get them to us by 31 January 2017.
Please send them to us at:

The Big Knit
Age UK
Fruit Towers
Canal Building
342 Ladbroke Grove
London W10 5BU

3. Sharing is caring

Show everyone how great your hats are by posting pictures of them online using #BigKnit

What happens next?

Look out for all the hats on smoothie bottles in shops in October 2017.

How the Big Knit helps older people

The Big Knit is a joint campaign between Age UK and innocent drinks to help vulnerable older people. With over a decade of support from knitters up and down the country, the campaign has raised vital funds to support local and national winter projects to help older people keep warm and well in winter through befriending visits, emergency cold weather support, warm meals and other vital services.

The Big Knit is also a great way to bring people and communities together. Knitting groups are a great way to get people together to share patterns and have a cup of tea or two!

‘The Big Knit campaign couldn't happen without the support of thousands of amazing people across the UK who take part and knit woolly hats to adorn innocent smoothies each year.’  - Douglas Lamont, CEO at innocent

Want to know more?

If you have any questions or want to find out more information, please contact the Big Knit team at

Further information

For more information: Call Age UK on: 0800 169 8787