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Innocent bottles with knitted hats

Knitters, we need you! We’re thrilled to announce that The Big Knit campaign is back for 2015. Age UK has been tasked with knitting 800,000 hats which will adorn innocent smoothie bottles next February!

What's it all about?

The Big Knit is a joint campaign between Age UK and innocent drinks to help vulnerable older people. You knit the hats, innocent drinks wear them and 25p of every drink sold will go to Age UK.

Every bottle sold will generate a 25p donation from innocent to support Age UK, helping older people during the cold winter months.

Get involved

It's really simple:

  1. Choose your pattern from our knitting patterns. Alternatively, why not try out your own ideas – it could be inspired by anything from a new fashion trend to your favourite fruit!
  2. Knit your hats and send them to us by the 11th December 2015 to: The Big Knit, Age UK, Tavis House, 1-6 Tavistock Square, London WC1H 9NA
  3. Keep an eye out in stores in February 2016 when the hats you’ve knitted will be sold on innocent smoothie bottles!

How the Big Knit helps older people

Each winter, 1 older person dies needlessly every 8 minutes because of the cold. With over a decade of support from knitters up and down the country, The Big Knit has raised vital funds to support local and national winter projects to help older people keep warm and well in winter through befriending visits, emergency cold weather support, warm meals and other vital services.

The Big Knit is a great way to bring people and communities together. Knitting groups have been held up and down the country for people to get involved, share patterns and have a cup of tea or two!

‘The Big Knit campaign couldn't happen without the support of thousands of amazing people across the UK who take part and knit woolly hats to adorn innocent smoothies each year.’  - Douglas Lamont, CEO at innocent

If you have any questions or want to find out more information, please contact the Big Knit team at

Don't have the knack for knitting?

You can still get involved! Design and share your own virtual knitted hat with innocent's Big Knitter. For every hat that's created and shared on social media, innocent will donate an extra 10p to Age UK.

New: Buy your life-sized hat from Oliver Bonas

innocent has teamed up with Oliver Bonas to create a range of hand-knitted hats for men, women and children. 

The collection, which is available in Oliver Bonas stores and online includes stripy hats, hats with pompoms, hats with a touch of neon and even little baby hats with fetching bunny ears, meaning there’s a hat for everyone (they make a really good Christmas present too).

Oliver Bonas will be donating £5 from every adult hat and £3 from every kid's hat sold to Age UK!

>Find out more about the partnership and how to buy your hat

Hat gallery

View your creations on Pinterest:

>Follow Age UK's board Big Knit 2015 on Pinterest.

View pictures of some of the brilliant hats you knitted for us last year.

Join the conversation

Simply visit: or

Tweet: @age_uk

If you tweet about the Big Knit please use the hashtag #BigKnit

Winter death estimates based on the ten-year average of excess winter mortality for people aged 65 or over in England and Wales, ONS Excess Winter Mortality statistics 2002-12.

Further information

For more information: Call Age UK Advice: 0800 169 2081