The Big Knit

Three innocent smoothie bottles with mini hats for the Big Knit

The Big Knit is a joint campaign between Age UK and innocent drinks to help vulnerable older people. You knit the hats, innocent drinks wear them and 25p of every drink sold will go to Age UK.

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Thank you to everyone who has helped make the 10th anniversary Big Knit the best ever!

With the help of thousands of individuals across the nation, over 1 million little woolly hats were knitted and sold on top of innocent smoothie bottles throughout November in Sainsbury’s, Tesco, Waitrose, Costa, WHSmith, Asda and Boots.

Every hat sold has generated a 25p donation from innocent, and since the partnership began 10 years ago, almost 6,000,000 hats have been knitted generating over £1,750,000!

How the Big Knit helps older people

This money has supported Age UK’s Spread the Warmth campaign, helping older people during the cold winter months through befriending visits, emergency cold weather support, warm meals and other vital services.

In addition to raising much-needed funds for the Spread the Warmth campaign, the Big Knit is a great way to bring people and communities together. Knitting groups have been held up and down the country for people to get involved, share patterns and have a cup of tea or two!

‘The Big Knit campaign couldn't happen without the support of thousands of amazing people across the UK who take part and knit woolly hats to adorn innocent smoothies each year.’
Douglas Lamont, CEO at innocent

We wouldn’t have reached this incredible milestone without our wonderful knitters and all those that got involved online by tweeting and sharing stories on Facebook and all those that bought a behatted smoothie… thank you!

If you have any questions or want to find out more information, please contact the Big Knit team at

The hat gallery

You can view our pictures by visiting

Watch the innocent Big Knit 2013 advert:

Keep watching this space for more information over the next few months.
Or you can follow the campaign on Facebook, simply visit: or
Tweet: @age_uk.
If you tweet about the Big Knit please use the hash tag #BigKnit

Your Age UK

Set your location to see what Age UK offers in your local area.

Age UK Advice:
0800 169 6565
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Donate to Spread the Warmth

Whether it's a 'Staying Warm' pack, or a home visit to check that an older person is safe and well, see just what your donations could buy for an older person to help keep them warm and well this winter.

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