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The innocent Big Knit – get knitting for Age UK

A line of innocent smoothies wearing little woolly hats

Little hats, big difference

Join us to knit little hats for innocent smoothie bottles and help raise money to support older people!

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Every year, an army of woolly warriors take up their knitting needles and crochet hooks as part of the innocent Big Knit in partnership with Age UK. 

The Big Knit is Age UK's partnership with innocent drinks. We've been working together since 2003, asking the country's crafters to knit little hats for the tops of innocent smoothie bottles. Every hat knitted raises 30p to help Age UK provide much-needed services and support to older people. 

FAQs

When is the next campaign?

The Big Knit 2026-28 will launch on 14th October 2026, so get your knitting needles and crochet hooks ready.

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When is the deadline to send hats in?

The deadline to send in hats for The Big Knit 2026-28 is 1st October 2027. Stay in the loop by joining our newsletter, and we’ll keep you updated with all things Big Knit.

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Where do I send my hats?

From 14th October 2026, you can send your hats to: Fruit Towers, 342 Ladbroke Grove, London, W10 5BU, or drop them at any Age UK shop, or any participating local Age UK. 

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How do I knit a little hat?

You can find knitting and crochet patterns for the little hats further down this webpage. 

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How do the hats raise money for Age UK?

Age UK receives 30p for every little hat knitted and placed on an innocent smoothie bottle, helping to raise vital funds for our services.

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What does the money go towards?

The money helps Age UK be there for older people, nationally and locally, providing vital information, support and friendship to help older people live well.

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How much has the Big Knit raised for Age UK to date?

Since 2003, the innocent Big Knit has raised an incredible £3.6 million for Age UK.

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When will hats be on bottles in shops?

The exact date for when hats will be on-shelves is not yet confirmed, but it will be either January or February 2028. Sign up to our newsletter and we will let you know when the little hats will appear on top of innocent smoothie bottles.

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Get the latest news from Age UK about the innocent Big Knit and our wider work

We'll send you regular emails with top tips, updates and information about our wider work and how you're helping older people.

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Patterns for inspiration

Just to say how much I’ve enjoyed knitting simple little hats from small balls of wool!  It has kept me busy through some lonely evenings, and I’ve enjoyed helping those less fortunate than myself.

Cherie, Big Knitter

How does knitting hats help?

The money we raise from the Big Knit helps us be there for older people who have no one else to turn to.

Watch our video to see just how much this means to people like Jean and John.

Spin us a yarn

Want to chat? We'd love to hear from you! Send us an email to big.knit@ageuk.org.uk - we'll be happy to answer any of your Big Knit questions. 

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