Age needs one voice. Now it has:
Age UK is the new force combining Age Concern England and
Help the Aged in England.
The new force combining &
The big knit – making winter warmer for older people.
www.facebook.com/innocentdrinks
25p from every hatted bottled sold is donated to Age UK.
'Eight years ago a chap called New Adam worked at innocent. While eating his breakfast, he spotted a little hat drawn on one of our labels, and made it his mission to put real ones on our bottles and raise some money for charity.
'In the first year, we were amazed when 20,000 hats turned up.'
'This one’s probably a knight because it’s got the cross...'
'This year there’ll be 650,000 of them going into stores. Every single hat is knitted by real people who send them in. They’re then hand-placed on our bottles, and sold in Sainsbury’s and Boots.'
'25p from every hatted bottle sold is donated to Age UK.'
'To help make winter warmer for older people across the UK, this year’s donation will take us to over £1 million raised through the campaign over the years.'
'This one is a bird...'
'Thank you to Age UK for all their amazing work.'
'And thank you to everyone for making winter just a little warmer.'
'To find out more and to raise even more money for Age UK, visit facebook.com slash innocent drinks.'
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