Skip to content

Author: Age UK
Published on 11 January 2011 05:00 PM

Age UK's comment on Miriam O'Reilly's ageism case against the BBC

Commenting on the outcome of former Countryfile presenter Miriam O’Reilly’s age discrimination case against the BBC, Michelle Mitchell, Charity Director at Age UK, said:

'The outcome of this high profile case sends out a powerful signal that even in the youth-worshipping world of show business, age discrimination can be withstood. The idea that wrinkles or grey hair can sound the death knell for the careers of female TV presenters is beyond appalling, especially in a country where over a third of the population is aged 50 and over.

'Simply by appearing to favour younger over older women, television sends out an incredibly negative message suggesting that as women grow older they are no longer valued or trusted. If ageism is to be stamped out, broadcasters must start offering a more honest portrayal of our society to their viewers.

'We are pleased that the BBC has accepted the ruling and look forward to continue working with them to ensure opportunities for people of all ages are embedded in the corporation’s employment policies and practices.'

- ENDS -

Notes to Editors

Age UK

Age UK works in partnership with Age Scotland, Age Cymru and Age NI. For media enquiries relating to Wales, Scotland and Northern Ireland please contact the appropriate national office: Age Scotland on 0131 668 8055, Age Cymru on 029 2043 1562 and Age NI on 028 9024 5729.

Media contact: Stefano Gelmini
Tel: 020 8765 7514
Out of hours: 07071 243 243

For more information: Call Age UK Advice: 0800 169 2081