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Scams advice

A woman opening her front door to a tradesman with a clip board

No one likes to feel that they have wasted or, even worse, been conned out of their money. Unfortunately, there are plenty of situations in which individuals acting in good faith can find that they have come off worse from a transaction.

opens link in new window Download free information on avoiding scams (106 KB) 

opens link in new window Download free information on staying safe (670 KB)

We use the word ‘scam’ to indicate a dishonest or fraudulent scheme designed to cheat the purchaser. This can apply to buying products or services, making investments or becoming involved in apparently failsafe business propositions.

You can avoid a lot of scams and bad purchases if you know what to look for.

Is it legal?

A scam can mean anything from criminal fraud to sharp, but legal, selling practices. The question ‘is it legal?’ is perhaps less relevant than ‘can I get my money back?’. Whether the scheme was legal or illegal, the answer is likely to be no. Even well-known companies may direct you to the small print if you later query your position. Other, less reputable sellers may simply disappear. Depending on the circumstances, police or Trading Standards are more likely to try to prevent future scams than recover money that has been lost.

Scams checklist

If an exciting offer seems too good to be true, think about the following warning signs and ask yourself if it is a scam:

  • Was the offer unsolicited?
  • Do you have to respond quickly? What’s the rush?
  • Do you have to pay for a prize or ‘free’ gift?
  • Do you have to ring a premium rate number (one starting with ‘09’)?
  • Are you being asked for your bank or credit card details?
  • Is the business reluctant to give you its address or contact details?
  • Are you being asked to keep the offer confidential?

Always stop, think and be sceptical before signing anything or handing over any money.

If the worst happens and you are a victim of a scam, or if you want advice on how to protect yourself, contact Action Fraud Tel: 0300 123 2040 (national rate) for help (See 'Useful website').

How to avoid scams by Tony Levene 

How to avoid scams (book)

£9.99 - paperback
978-086242-434-3


'How to avoid scams' is an Age UK publication with advice on how to spot a wide range of scams, and what to do if you've been caught out.

To order call Age UK Advice on 0800 169 65 65

See information relating to Scotland, Wales or Northern Ireland
Age UK Advice:
0800 169 6565

Useful website

  • Action Fraud is the UK’s national fraud reporting centre. They offer advice if you’ve been the victim of a scam or identity theft.

Useful information to download

  • An information guide offering practical advice on how to avoid falling victim to scams.
  • An information guide that covers a wide range of financial issues, including protecting your identity.
  • View all downloads
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