Big Knit final countdown

With one month to go until the deadline, Age UK needs the knitting ninjas of North Tyneside to get stitching and craft as many little hats as possible by 1st July 2025 for the innocent Big Knit campaign.

Each little hat will be matched with an innocent smoothie bottle, which will go on sale from October 2025 in selected UK retailers. For every be-hatted smoothie sold, Age UK will receive 30p, helping to make a huge difference to the lives of older people.

The Big Knit campaign, which is delivered by innocent and Age UK, raises money to support older people most in need, with funds going towards Age UK’s vital information, advice and friendship. The money raised will also help Age UK North Tyneside to fund our services for older people.

Dawn McNally, Chief Officer of Age UK North Tyneside said: “We are so grateful to everybody who has been knitting for the Big Knit so far this year, and now the hat deadline is nearly upon us, we’re putting out a final call to the woolly warriors of North Tyneside to knit as many hats as possible before 1st July 2025.

“These little hats really do make a huge difference, and it’s thanks to fundraising initiatives like the Big Knit that we’re able to continue providing our vital services and helping older people in the local community.”

Charlotte Wright, Senior Brand Manager at innocent drinks, said: “A huge thank you to everyone who has knitted or crocheted a hat to date for this year’s Big Knit. We are so appreciative of your support & the impact this has in helping Age UK make a positive difference. Whether you are a knitting pro or a novice, it’s still not too late to get involved. We can’t wait to see your woolly masterpieces on our smoothies bottles later in the year.”

There are exciting hat designs, including a cheeky monkey, fox cub, sheepish sheep and a unicorn, available to download now.

To find out more visit: www.ageuk.org.uk/bigknit or for knitting patterns visit www.thebigknit.co.uk/knittingpatterns

Please send completed hats to Age UK North Tyneside  at Bradbury Centre
13 Saville Street West, North Shields, NE29 6QP by 1^st July 2025.

2024-25 collection latest news:
Innocent’s warehouse has already received an incredible 741,696 hats from local Age UKs!
Please keep the little hats coming.

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