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Cadbury's Donate Your Words national campaign

Published on 10 September 2019 12:13 PM

Cadbury are joining Age UK to fight loneliness

There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone. Cadbury are donating the words from their Cadbury Dairy Milk bars to help. See how you can help too.

Age UK have teamed up with Cadbury for a campaign to address loneliness among older people.

The campaign sees Cadbury remove all words from its chocolate packaging on special bars, with 30p from each sale being donated to Age UK.

Here at Age UK Essex we're asking people on a local level to do their bit to combat loneliness. 

Struggle with loneliness

There’s a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone. Cadbury are donating the words from their Cadbury Dairy Milk bars to help.

A friendly ‘hello’ or ‘how are you?’ is something most of us take for granted – it’s just part of every day. But hundreds of thousands of older people in the UK will spend today alone, with no one to share even a few simple words with.

A smile and a wave could make a huge difference to those people.

We all feel awkward sometimes, so it’s totally understandable that you might not want to stop and have a conversation. Never underestimate the power of a quick ‘good morning’ though.

Find out how you can do your bit