Calling all knitters!

Woolly warriors needed in Herefordshire and Worcestershire for the innocent Big Knit!

The innocent Big Knit campaign has returned and we are calling on the knitters and crocheters of Herefordshire & Worcestershire to get their knitting needles out to help raise urgent funds for older people most in need.

This is the 18^th year that innocent has been running the Big Knit in partnership with Age UK and woolly warriors are needed again this year to craft some little hats to sit on innocent smoothie bottles. For each be-hatted smoothie sold, Age UK H&W receives 25p, which will help the us make a big difference to the lives of older people in Herefordshire & Worcestershire.

With many of us spending lots of time at home at the moment it’s a great opportunity for stitching superstars to get crafting, or for knitting newbies to grab some needles and give it a whirl. The pandemic has had a huge impact on older people over the past year so Age UK H&W is in need of these little hats more than ever to help raise funds for its vital services.

Caroline Savage, Social Inclusion and Wellbeing manager Age UK Herefordshire & Worcester said: “We need the people of Herefordshire & Worcestershire to join us and help knit as many miniature hats as possible to help us hit our 6000 target. It’s been a challenging time for everyone, but this is a really fun campaign to get involved in and it’s a great activity to do whilst we’re all spending more time at home.

“The money raised from these little hats will make a big difference to the lives of older people in our area, many of whom have been badly affected by the pandemic. Every hat knitted will help to fund our hugely important services, including home support, our Companion Line, information & advice and much more.”

Katie Simpson, Head of Brand at innocent drinks, said: "We’re delighted to be working with Age UK on the Big Knit once again. After a hard year, we want to make this campaign as big as possible so we can help more older people than ever. We’re incredibly grateful to all the heroic volunteers helping us get there.”

There are six exciting new hat designs for this year, including a rainbow, rabbit, cupcake, pom pom, fox and bird. These knitting and crochet patterns are available to download, to find out more visit: www.ageuk.org.uk/bigknit or www.thebigknit.co.uk. 

For more information on The Big Knit contact Age UK Herefordshire & Worcestershire on 0800 008 6077 or visit our website here. 

Please send completed hats to:

BIG KNIT 2021
Age UK Herefordshire & Worcestershire
Malvern Gate
Bromwich Road
Worcester
WR2 4BN

We will keep our Big Knit page updated as to when you will be able to drop your hats off at our office. 

Thank you for your support.