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Age UK Staffordshire Strengthens Local Service Offer with Strategic Expansion and Relocation

Published on 01 April 2024 12:00 AM

Local charity Age UK Staffordshire announces exciting advancements in its local service offer, following recent changes designed to ensure long-term sustainability and enhanced support for older people across Staffordshire.

Age UK Staffordshire has actively collaborated with South Staffordshire Council to understand and respond to local needs and priorities. This collaborative approach ensures the charity's services directly address identified challenges and opportunities within the community.

The Charity is delighted to unveil the launch of a brand-new Day Opportunities site in a convenient location within Cheslyn Hay, situated next to the Library on Pinfold Lane. This strategic move places the Charity at the heart of a thriving urban area with an ageing population, ensuring greater accessibility and fostering new connections within the community.

The Cheslyn Hay location falls within the priority locality for South Staffordshire District Council (number 1 out of the 5 localities).  Age UK Staffordshire aims to work collaboratively with the council to address known challenges and opportunities in this area.

Furthermore, Age UK Staffordshire has also broadened its reach by establishing a Day Opportunities site at the Hinksford Mobile Home Park. This innovative approach utilises a previously unused council-owned bungalow that had been vacant for 3 years. Age UK Staffordshire and South Staffordshire District Council worked closely together to ensure that the site was updated to perfectly match the needs of Age UK Staffordshire's Day Opportunities clients.

This collaborative effort exemplifies Age UK Staffordshire's commitment to utilising hyper-local approaches. By working closely with local authorities and understanding local demographics, the charity ensures its ongoing facility developments meet medium to longer-term population and demographic changes.

In line with its commitment to optimising resources and ensuring long-term viability, the Charity have relocated their Head Office in Penkridge from The Roller Mill to a new, more cost-effective location at the Haling Dene Centre on Cannock Road, Penkridge. This strategic move guarantees the service's continued presence in Penkridge, maintaining their established ties within the community.

Carl Bennett, Chief Executive Officer at Age UK Staffordshire, said: ‘We’re thrilled to unveil these advancements in our local service offer.

‘By strategically expanding our reach, we can reach more individuals who need our support, particularly in areas experiencing a demographic shift towards an ageing population.

‘Expanding our reach in this way allows us to provide vital support and social interaction, fostering a sense of community and well-being.

‘We remain steadfast in our mission to support and empower older people across Staffordshire. These changes solidify our commitment to their well-being as our communities evolve.’

Age UK Staffordshire will continue to explore innovative ways to expand its reach and services to ensure all older people in Staffordshire can live fulfilling and connected lives.


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Notes for editors

  • Age UK Staffordshire offer a range of services for older people living in Staffordshire, including Day Opportunities, Help at Home and a range of activities and events. More information about the charity's services can be found online: - via telephone: 01785 788477 – or via email:
  • Age UK Staffordshire: Registered charity number 1070553. Company number 3582208. Haling Dene Centre, Cannock Road, Penkridge, Stafford, ST19 5DT