Charity of the year

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A Charity of the Year partnership with Age UK is a fantastic way to motivate and unite your employees while helping us raise vital funds and awareness for our cause.

We believe we are the ideal partner for a Charity of the Year partnership. Whether you have one or one hundred offices‚ sites or stores‚ we can provide a tailor-made operational structure to deliver your key objectives:

  • A dedicated account manager
  • Press and PR support
  • A bespoke calendar of events
  • Point of sale resources
  • Places for national sporting events and charity treks
  • Corporate volunteering opportunities

Our current Charity of the Year partnerships:

Coventry Building Society logo

Coventry Building Society

Coventry Building Society have raised £175,000 for our financial advice services and to support local Age UK projects.

Wilkinsons - the home of family value.


In May, Wilkinsons announced that they had raised over £1million for Age UK and dedicated over 7000 volunteering hours to our cause.

Contact us for more information

For information about working with Age UK as your Charity of the Year, contact our Corporate Partnerships Team on 020 3033 1356 or email

Previous partnerships

Our previous Charity of the Year partnerships have included:


In 2008, B&Q chose to support Age UK. This Charity of the Year initiative raised over £100,000 through quarterly collections and staff fundraising events.


In 2008, Morrisons staff chose to support Help the Aged and ChildLine, who teamed up to combat abuse and neglect across the generations.

The ‘Generations for Generations Partnership’ between Help the Aged and ChildLine was awarded Most Innovative Fundraising Campaign at the National Fundraising Awards 2009.

The partnership came to an end on 31 March 2009, having raised over £1million.


Tesco chose Age Concern as their Charity of the Year in 2005.

From a target of £2million‚ the campaign raised an amazing £2.6 million to help combat social isolation and poverty amongst vulnerable older people in local communities.

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Why partner with us?

There are a huge number of commercial benefits to linking up with Age UK.

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