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Do you know someone or a group of people who has gone above and beyond to support someone in later life? Nominate them for a Spirit of Age Award!

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About the awards

The Age UK Spirit of Age Awards are our way of saying thank you!

Each year, thousands of people across the UK help older people to love later life. We want to celebrate the incredible work and support our volunteers offer and champion the later life heroes who go out of their way to help older people.

You can help by nominating friends, family, colleagues (or even someone you don't know!) who have made a significant difference to an older person or people in their communities.

Winners will be chosen by a judging panel and invited to an evening ceremony in central London on Wednesday 28 June. The award winners and one chosen guest will enjoy:

  • Special evening ceremony at the Merchant Taylors' Hall
  • Beautiful 3-course meal, sharing company with special celebrity guests
  • Return travel to London and overnight accommodation costs will be covered

Who you can nominate

Later life hero

Someone who has helped to make later life better

We want to find later life heroes - this could be someone who has helped an older person in their hour of need, fought for older people’s rights, or helped alleviate loneliness.


Volunteer helping an older womanAn inspiring Age UK volunteer who has gone the extra mile

Do you know a volunteer who has gone above and beyond? They could be an exceptional shop volunteer, someone who has raised vital funds, made an outstanding difference to an older person through our Call in Time service or helped older people access benefits.


Community fitness classA community group that's made a difference

We are looking for exceptional local groups who support, or are run by, older people. This could be craft, culture, exercise or sports groups.

Award categories

Later Life Hero Award

An award for an individual who has made a huge impact on the lives of older people. This could be through providing continuous support and friendship and helping an older person in an hour of need.

Outstanding Community Organisation Award

An award to recognise the significant achievements of a local organisation, project or group supporting, or run by, older people.

Jo Cox Commission on Loneliness Award

In memory of the MP Jo Cox, Age UK is taking part in a government initiative to increase the public’s awareness of loneliness. This award is for someone exceptional who has gone above and beyond to tackle loneliness among older people.

Equality and Diversity Award

An award given to an outstanding ambassador, team or service for promoting and enabling equality and diversity amongst older people.

Age UK Befriending Award

An award for Age UK face to face and telephone befrienders (e.g. Call in Time volunteers) who have made a huge impact on the lives of an older person.

Age UK Retail Award

An award to celebrate a shop volunteer or team who have gone above and beyond to support the shop, their team, our customers and fellow volunteers.

Age UK Fundraising Award

An award for fundraising volunteers who have gone the extra mile to raise money for Age UK.

How to nominate

  1. Decide which category best fits your nominee
  2. Read the nomination guidelines (PDF 281 KB)
  3. Complete the nomination form

Nominations are open until midday on Friday 28 April. Any nominations submitted after this date will be considered for the 2018 awards.

Nominate now

Frequently asked questions

Who can be nominated for a Spirit of Age Award?

You can nominate a volunteer from the Age UK network, including the national Age UK, Age International, local Age UKs or an Age UK shop. It is also possible to nominate an individual or a group who is not associated with Age UK but who has made a profound impact on the lives of older people in their community.

Who can nominate someone for a Spirit of Age Award?

Anyone can nominate an individual or group for an award. Please note, you cannot nominate yourself for an award.

Can I nominate the same person for more than one Spirit of Age Award?

You can nominate the same person for more than one award, but you should adapt the nominations to meet the criteria. It is also possible to nominate more than one person for each award.

I don’t know which award category I should nominate for. What should I do?

Read the criteria (PDF 281 KB) for each award carefully and try matching your examples to each point. If you have any further questions please email

Do I have to tell the person I am nominating?

It is best if you don’t let the person know you are nominating them at this stage. We will let you both know the outcome of the nomination whether they win an award or not.

When will the awards be presented?

The awards will be presented at an awards ceremony on the evening of Wednesday 28 June 2017 at Merchant Taylors’ Hall, Central London. Age UK will cover return travel and accommodation costs for one night for winners and one guest.

What if the person I nominate wins but can’t attend the awards?

Age UK will make arrangements for the award to be presented to the winner on a separate occasion. The winner will still be acknowledged at the awards ceremony on the 28 June.

How will the winners be chosen?

A panel will discuss each nomination and agree a shortlist for each category. These will then be sent on to a final judging panel who will choose a winner for each category.

Can I make an offline nomination?

Yes you can. We can send you a form in the post or you can nominate over the phone. Please call 020 3033 1725. 

Need to know more?

If you have any questions about the nominations or awards please contact Any press or media enquiries should be directed to

Further information

For more information: Call Age UK on: 0800 169 8787

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