Age Allies is a brand new three year programme that will promote positive changes to attitudes and behaviour towards older people in London.
Whether it’s buses or banking, housing or health care, leisure activities or local authorities, older people are increasingly shown to experience ageist attitudes and behaviours when accessing various services.
The Age Allies programme, funded by the City Bridge Trust, will develop and deliver a series programme of half day workshops that looks to improve service delivery and attitudes towards older people in London with participants pledging to make a difference to older people by making one small change each in attitudes and behaviour.
By recruiting volunteer age champions within organisations this change can continue, spread and grow.
Let’s make London a truly age friendly city, one that respects and values everyone - including older people.