The Big Knit
🧶👒 Hats off to our amazing Big Knitters across Oxfordshire!
Look out for the innocent smoothie bottles topped with your hats — now available in Sainsbury's and Co-op stores nationwide.
Thanks to your incredible creativity and generosity, we received 28,993 hats for The Big Knit, raising a brilliant £8,697.90 to support older people across Oxfordshire.
How can you get involved?
Since 2003, Age UK and innocent have teamed up to inspire the nation's crafters to knit little hats for innocent smoothie bottles. The campaign has raised an incredible £3.2 million for Age UK since it began. For every behatted smoothie sold, we receive 30p, helping to provide crucial support to older people both nationally and locally. The 2024-25 campaign saw 1,362,956 little hats knitted nationally.
Hats off to everyone who has taken part in The Big Knit campaign this year. The deadline for sending in your knitted creations has now passed.
The Big Knit will return in 2027. Please don’t send any hats to us until the next campaign has launched — watch this page for updates!
In the meantime, if you're looking to keep knitting in anticipation of the 2027 campaign, there are plenty of exciting hat designs, including a cheeky monkey, fox cub, sheepish sheep and a unicorn, available to download now, but feel free to come up with designs of your own as we love seeing your creations! To view the patterns, please visit https://www.innocentdrinks.co.uk/big-knit/knitting-patterns
Share your creations!
We love to see how your woolly creations are getting along so share them with us via our social media platforms. Likewise if you are part of any knitting groups why not try one of our patterns or create your own. We would love to hear your 'Big Knit' stories.
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