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Return to the High Street with our new Flagship Store

Published on 07 May 2025 04:28 PM

On Wednesday 7th May, Age UK BRWF invited members of the community to join the charity as it celebrated the opening of its new flagship, High Street store by Chairman of Bromsgrove District Council, Cllr Sam Ammar.

The event marked the return of the local charity to the town centre, following the closure in November of its previous ‘Pop Up Shop’ store at 113 High Street. The opening of a new permanent store follows the charity’s recent announcement of its plans to change its name to Age UK North Worcestershire and to extend its areas of operation.

Speaking at the opening the Charity’s Chair, Dr Jonathan Shapiro said;

'We have been without an Age UK shop in the town centre for nearly five months and, for many of us, that’s been far too long. However, and maybe because of that, it comes as a real pleasure to be able to open our new flagship store!

This new shop comes at an exciting moment in the life of our organisation. Whilst Bromsgrove remains at the heart of the area we cover, along with Redditch to the East and Wyre Forest to the West, we are in the process of extending our coverage to include the wards of Droitwich, Hartlebury and Dodderhill. With the change in area comes a change in name, and we are now proud to call ourselves Age UK North Worcestershire.

Whilst our name might be changing, our core functions remain the same, and we are here to support you if you need Information and Advice, some help at home, or someone to keep you company when you most need it.

With our larger reach, we will be looking to develop the local services we provide for the over 50s, and hopefully to open more stores, providing more opportunities across North Worcestershire for people to access quality and affordable preloved items along with dedicated ‘Information Hubs’ with details of support and services.

It is your support, however, that keeps our work going so, as well as encouraging you to visit our new High Street store, I would also like to encourage you to donate – our Retail team are able to collect so if you have any quality furniture and/ or large household items please do get in touch!’

The charity’s new store is located in the former Shoe Zone premises at 140 High Street. Anybody with items of furniture to donate can contact the charity’s Retail team on 01527 868835 (9.30am-4pm, Monday-Friday) and, if you are able to spare a few hours a week, please do pop into the store to ask about volunteering or enquire via this link

Furniture to Donate?

Please click on this link if you have pre-loved furniture or household items that you wish to donate to our new store!

Volunteering at our shops

Our shops rely on volunteers for sorting stock, creating interesting window displays and supporting customers. If you can spare a few hours a week and are interested in volunteering with us, please visit our volunteering page to find out how you can #GetInvolved!