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Final Push for the Big Knit - Let's make every stitch count

Published on 22 May 2025 03:36 PM

With one month to go until the deadline, Age UK needs the knitting ninjas of Salford and Trafford.

Let's make every stich count and get stitching and craft as many little hats as possible by 1st July 2025 for the innocent Big Knit campaign.   

Each little hat will be matched with an innocent smoothie bottle, which will go on sale from October 2025 in selected UK retailers. For every be-hatted smoothie sold, Age UK will receive 30p, helping to make a huge difference to the lives of older people.

Big Knit - innocent smoothies and hats

The Big Knit campaign, which is delivered by innocent and Age UK, raises money to support older people most in need, with funds going towards Age UK’s vital information, advice and friendship. The money raised will also help Age UK Salford and Trafford.

Emma Rose Chief Executive Officer of Age UK Salford and Trafford said: “We are so grateful to everybody who has been knitting for the Big Knit so far this year, and now the hat deadline is nearly upon us, we’re putting out a final call to the woolly warriors of Salford and Trafford to knit as many hats as possible and we are hosting a Knitathon on Thursday 19th June.

“These little hats really do make a huge difference, and it’s thanks to fundraising initiatives like the Big Knit that we’re able to continue providing our vital services and helping older people in the local community.”

For more information, visit the Big Knit information page on the website.

Please drop-off completed hats to Age UK Salford and Trafford at by 1st July 2025.

Salford Office – 108 Church Street, Eccles, M30 0LH

Trafford Office – The Sharples Building, 1-3 Church Rd, Urmston, M41 9EH