Listen to the Voice of Older People

We can help you to listen to the Voice of Older People in designing and evaluating your goods and services.

Whichever sector you operate in, whether it is public, private or third sector, it is becoming increasingly challenging to meet expectations.

The public is becoming increasingly aware about the services provided for them, and therefore co-production in designing and delivering these services is an expectation, not an optional extra.

Perceptions of value are increasingly important to consumers with increased economic pressure on the cost of living and sustainability concerns also growing.

It’s becoming essential to make sure your organisation is up to date with behavioural and social trends, and how public opinion is changing forming the backbone to your strategic decisions. Those decisions must be evidence-based and rooted by real world perspectives. It’s also important to have up to date measures of the performance of your services and products to give them the best chance of success.

The Voice of Older People is a panel of 300 people aged 50+ all of whom live in Gloucestershire. Via our research, you can access this unique panel to understand the views, behaviours and opinions of this group, your customers and service users.

We can design and conduct quantitative – surveys, polls, omnibus surveys – and qualitative – focus groups, interviews – research to gather insightful data for you on the issues that are important to you.

We help you design the research, collect the data and can analyse it for you to turn it into information and insight.

Whether it’s your own full survey or questions in our regular Tracker survey, or you need customised qualitative work, our unique panel can help. We tailor research to meet your needs.