Act Now, Age Better
Age UK Coventry and Warwickshire have launched a campaign nationally in coordination with Age UK called “Act Now, Age Better”.
This campaign is intended to encourage "mid lifers" (those aged 50-65) to get, or keep moving - changing how they age by improving their health and wellbeing as they get older, to help them live their best possible later lives.
Research by Age UK has found that:
- 2.8 million people aged 50–64 (around 25%) are physically inactive (engaging in less than 30 minutes of activity per week), which puts them at higher risk of lifestyle-related health conditions and the potential loss of independence.
- Regular physical activity can reduce the risk of premature death by up to 30%.
Our goal is to shift the perception of ageing and activity — from exercise as a chore to movement as empowerment. We want to inspire people to think about the later life they’d like to have, and how staying active now can help them enjoy life to the fullest in the years ahead.
Community Support 👥
At Age UK, we hear about the things older people wish they’d done when they were younger that would have helped them as they aged – and we want to share that knowledge and experience.
That’s why we’ve launched Act Now, Age Better – and we’re kicking off our campaign by talking about staying active.
We’ve partnered with GP and health coach Dr Hussain Al-Zubaidi to share some simple, effective ways to add more activity to our lives. Dr Hussain says: “10 years ago, I was 26kg heavier, sedentary, highly stressed, and diagnosed with fatty liver disease and high blood pressure. The turning point came when I realised how much my lifestyle was shaping my future—what kind of life would I have at 70 if I continued on that path? I started prioritising physical activity to enhance life, not just as a task to check off."
Join Dr Hussain in his debunked clinic as he looks at some of the myths surrounding movement as we get older.
These are just a few of the common myths surrounding exercise in later life. Staying active is key to healthy ageing, and understanding the facts can make all the difference.
📣 Join The Movement 📣
Staying active in our 50s and 60s through any kind of movement helps build strength, independence, and wellbeing for a healthier and happier future.