Loneliness Campaign 2025
Almost a million older people will face a crisis of loneliness this winter. But with your help, we can help solve it. From weekly friendship calls to claiming benefits, we won’t let older people spend a winter alone. Your donation can help us keep these vital services running.
Most people won’t notice. They won’t see the days spent alone, in silence. They won’t realise the risks – like lonely people being 25% more likely to develop dementia. They won't understand that, for so many, the phone never rings – not even on Christmas Day.
Older people are facing a crisis hiding in plain sight.
With your help, we can change how we age by helping to solve it.
You can bring confidence, connection, and care to older people this winter.
Help us solve the crisis people don’t see.
Fundraise for us
How your donation helps:
A crisis hiding in plain sight..
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940,000
older people aged 65+ in the UK are often lonely.
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270,000
older people go a week without speaking to a friend or family member.
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By 2030 there will be 15 million people aged 65+ in the UK.
That’s one in five of us.
Feeling lonely? Get yor free information guide
We all feel lonely at times. Sometimes it passes on its own - but sometimes it doesn't and it can start to have more of an impact on our lives. Download our guide to find out what helped others and what might help you.
This guide brings together group discussions we held with other people an carers to find out about their experiences of loneliness. It looks at:
- what loneliness is
- what might help if you're feeling lonely
- what to do if someone you know is feeling lonely
It also provides contact details of organisaitons that might be able to help.
